COVID-19 Updates & Resources

New dates for SEASONS: 19 – 23 September 2021

Fashion jewellery and accessories fair to combine two editions in September 2021

Dear Valued Exhibitors, Visitors and Industry Professionals,

In light of recent developments and after careful consideration, we are adjusting the show dates of SEASONS’ first edition of the year to 19 – 23 September 2021, running parallel with Jewellery & Gem WORLD Hong Kong (JGW), and in combination with its sister fair, SEASONS | Autumn.

Originally planned as a Spring edition, SEASONS was initially set to run from 2 – 5 March 2021 at the AsiaWorld-Expo (AWE) before it was rescheduled for 24 – 27 June 2021. We have decided to shift to our new September dates – a day longer than SEASONS’ usual schedule – in consideration of continuing uncertainties, which are impacting travel for many of our attendees.

By combining our two SEASONS fairs into one marketplace for fashion jewellery and accessories this September, we believe that we will be able to provide you with the show experience that you deserve – one where you can maximise opportunities to connect, engage and trade. You can also rest assured that our enhanced health and safety protocols, governed by Informa’s AllSecure Standard, will be in place to enable you to do business effectively, safely and with confidence.

We thank you for your support, patience and understanding as we all adapt and transit to our new normal. Today’s business landscape may seem unfamiliar and disorienting, but it also gives us the opportunity to view things from a fresh perspective. What we have now is a unique opportunity for innovation and creative solutions, and ultimately, the chance to help shape a positive future for our community.

We can make this happen as long as we stand united.

We Are One Community.
Supporting each other. Working together.

We look forward to welcoming you all in Hong Kong this September!



In addition to following health authorities’ recommendations, we encourage everyone to keep tabs on updates from the following resources with information on COVID-19:

The Government of the Hong Kong Special Administrative Region

World Health Organization: Daily Situation Reports

US Centers for Disease Control and Prevention: What You Should Know

US Centers for Disease Control and Prevention: Prevention and Treatment

European Commission

European Centre for Disease Prevention and Control

An agency of the European Union

Keep me update on:

Seasons | Spring Fashion Jewellery & Accessories Fair
Seasons | Autumn Fashion Jewellery & Accessories Fair